Written by Patricia Fanning, University of Maryland, Baltimore
ReServe Inc. has partnered with the University of Maryland School of Social Work (SSW) to launch ReServe Maryland, which becomes the nonprofit organization’s first affiliate tied to an academic institution.
To mark the launch, the School invited Baltimore-area stakeholders, prospective ReServists and alumni to an event held February 1 at the University’s Southern Management Corporation Campus Center. Nearly 60 people attended the presentation, referred to as a “First Impressions” session based on the information sessions ReServe hosts monthly for professionals 55+ interested in joining ReServe.
SSW Dean Richard P. Barth, described ReServe Maryland, as “a great addition to the services landscape that extends the School’s capacity to meet the needs of nonprofit agencies, the needs of retiring professionals, and the communities that benefit from these services.” He noted that this affiliation is beneficial to the School because continuing to innovate in the area of community services will inform our teaching and research: “ReServe Maryland will help keep our edges sharp,” he said.

Richard P. Barth, Dean of the University of Maryland School of Social Work speaks to a packed room at the February 1 launch of ReServe Maryland.
“What a great solution to two perplexing problems,” said Dick Cook, director of the School’s Social Work Community Outreach Service (SWCOS), which is operating ReServe Maryland. “People’s worth in society may not be recognized once they leave their jobs. A huge number of boomers want to continue to make a contribution, but our society has no easy avenue for them to be useful. At the same time, a huge number of human service providers are burdened with diminishing resources.”
Cook mentioned as a highly visible example the recent closing in Chicago of Hull House, the Chicago institution that grew out of a settlement house founded by Jane Addams in 1889. He said many valued organizations in Maryland are similarly challenged. ReServe Maryland will help non-profit organizations build capacity.
“Put these two problems together and allow them to solve each other,” Cook said.
Jack Rosenthal, co-founder and chairman of the board of ReServe and former president of the New York Times Foundation, and Mary S. Bleiberg, President of ReServe Inc., also spoke at the presentation. ReServe has made it possible for 2,700 ReServists to further the work of 350 nonprofits and city agencies in New York and three dozen in Miami.

ReServe's Board Chairman, third from left, and staff from ReServe's national office along with Dean Barth, third from right, and staff and a supporter of the School’s Social Work Community Outreach Service.
“Longer life may be the most important phenomena of our time,” said Rosenthal, yet there are no institutions to govern a new stage of life that may last 20 years or longer.
Branden McLeod, clinical instructor at SWCOS and director of ReServe Maryland, says that at the outset, they are recruiting approximately 20 individuals to become AmeriCorps ReServists. They are being placed with CollegeBound Foundation, which helps Baltimore City high school students; Consumer Credit Counseling Services (CCCS) of Maryland and Delaware, Inc, which among its services provides confidential budget counseling and debt management; and with Baltimore CASH Campaign, which will assign a ReServist to improve its low- and moderate-income clients’ financial knowledge.
ReServe Maryland will expand its reach to include additional nonprofits and public institutions.
ReServe Maryland’s new partners were represented by Sara Johnson, director of Baltimore CASH and by Michelle Nusum, development director of CCCS of Maryland and Delaware. Baltimore-area stakeholders in attendance included AARP Maryland, represented by Jennifer Holz.
ReServe has been funded by the Atlantic Philanthropies, whose 2009 grant made possible the expansion of the innovative program to cities beyond New York, and by the Corporation for National and Community Service (CNCS), which operates AmeriCorps. Through AmeriCorps and other programs, CNCS encourages and supports service and civic engagement.
ReServe Maryland was funded through CNCS and generous matching support by Robert W. Deutsch Foundation, The Fund for Change, The Zanvyl and Isabelle Krieger Fund and the United Way of Central Maryland.