Reserve’s director, Laura Traynor, has been selected as an #Encore2016 Fast Pitch finalist! Laura will be pitching ReServe’s latest innovation, Dementia Care Coaches, to a sold-out audience of nearly 500 global encore activists and leaders.

The Encore Fast Pitch is a high-energy, rapid-fire pitch competition that will award up to $10,000 in prize money to organizations actively working on innovations that will dramatically advance the encore movement. This experimental competition will take place in San Francisco at Encore2016 on Thursday, February 11, during the final conference session.

To learn more about ReServe’s Dementia Care Coaches program, click here. To meet all of Fast Pitch the finalists, click here. Make sure to follow’s social media channels on Feb.11th for live Fast Pitch updates!

Laura at the ReServe 10th Anniversary Summit in November

Featured, New York City, News, Press

ReServe Greater Boston is a unique resource that offers nonprofits the talents, experience and vibrancy of workers 55 and over. Adults in the United States are living longer than ever, with many seeking part-time opportunities after retiring from careers. These older individuals can fill nonprofits’ staffing needs with mature, stable and productive employees who have many more years to work. With about 10,000 Baby Boomers turning 60 every day – and nonprofits facing a greater demand for services while working with fewer resources – ReServe helps people age 55 and older continue living productive lives and helps nonprofits fill needed positions in a cost-effective manner.

ReServe GB, a program of Community Work Services (CWS), is a nonprofit organization designed to match professionals age 55-plus with nonprofits and public sector organizations in need of highly skilled and experienced part-time specialists. These talented individuals – ReServists – typically work 10 to 20 hours per week for a modest stipend. They work with nonprofits and their clients because they want to give back to their communities through service, thereby utilizing a career’s worth of credentials, skills and experience. Agencies reap the benefits through skilled job matching, significant cost savings and the fact that ReServists “hit the ground running” with little or no need for training. Assignments can be short and project- based or ongoing as long as there is a need.

ReServe can impact the capacity of organizations to advance their missions and achieve goals on an as-needed basis. In Greater Boston, we currently have 300 ReServists ready to serve. These professionals generally live within I-495, but we also have ReServists working in Rhode Island.

ReServists have assisted nonprofits with business plans, fundraising, marketing plans and even accounting and IT needs. Greg Betley started working as a ReServist after a long career as a senior technologist for hardware and software companies, looking for part-time opportunities to help nonprofits fulfill their missions.

His first match was a five-month project to develop and implement a case management database for Hearth, a nonprofit focused on elder homelessness. A few months later, he accepted an 18-month opportunity as acting CIO at St. Mary’s Center for Women and Children, which is focused on helping women and children living in poverty. Greg successfully implemented a strategic plan to upgrade the IT infrastructure and migrate to new platforms while reducing costs. St. Mary’s President Deirdre Houtmeyers said, “We’re in a completely different place now, from servers to PCs, hardware and software. We have a new computer lab. Greg has had an unbelievable impact.”

ReServe started in New York City in 2005. Locally, a dedicated group led by Phyllis Segal, a VP at, and Carol Greenfield, an entrepreneur in the field of elders and workforce development, saw this model fitting a need in the greater Boston nonprofit arena.

ReServe Greater Boston opened its doors in 2013 and thus far has placed more than 100 professionals at 70 different nonprofits. Our ReServists have had long, successful careers in IT, PR and marketing, finance, travel and much more. These are individuals who now want to work part-time and advance a cause by serving nonprofits and their clients and consumers.

When a nonprofit partners with Re- Serve, that agency receives access to our ReServists and we also advertise your job with all of our talented professionals. ReServe GB staff sends each agency resumes to review, and the nonprofit can interview candidates to make sure that they are right for each position. Once a match is made, we help set up Re- Servists to start filling the organization’s needs. An agency pays $18 per hour to cover a modest stipend for the worker and ReServe’s administrative costs (i.e. insurance, payroll). The goal is a cost-effective and easy way to access very special, engaged and hard working individuals.

CWS, the Boston Fedcap affiliate, was founded in 1877 and is a leading and innovative organization helping adults to transform their lives through employment. With this tradition as our backbone, ReServe GB is dedicated to helping people 55 and older and nonprofits find each other to help the people who we all serve. More information is available at 617.910.5158 or

Judith Willett is the director of ReServe Greater Boston. This article was originally published in the December 2015 issue of “The Provider”, a publication of the Providers’ Council.

Boston, Featured, Press

Janelle Farris

Janelle Farris, Chief Operating Officer of Brooklyn Community Services (BCS), faced an impending challenge: how to transform BSC’s historically sheltered workshop program into a community-based enterprise.

Founded in 1866, BCS remains one of the oldest nonprofits in New York City and one of the largest in Brooklyn. As COO, Janelle not only manages BCS’s programs, operations, and human resources. She also focuses on the big picture: building on BSC’s legacy for a new century.

Fortunately, Janelle had recently attended a ReServe event in Manhattan, where she heard one community partner after another note the great work of ReServists in helping agencies build capacity. As Janelle listened to the glowing testimonials, her mind turned to her organization’s strategic challenge. “These were organizations just like BCS: scrappy, overworked and doing great things, but needing additional expertise and resources for a variety of reasons,” she said.

Janelle’s most urgent project required a strategic business plan, but her current staff lacked the requisite business experience. Janelle turned to ReServe. She was looking for the ReServist who would be fluent in business, capable in implementing a development plan, and able to operate effectively with minimal oversight.

Enter marketing whiz Tom Creacy.

After earning an MBA in marketing from the renowned University of Chicago, Tom became one of the youngest ad executives at global advertising powerhouse J. Walter Thompson Worldwide. With more than a decade experience in management positions at leading consumer products companies – where he won prestigious advertising awards – Tom started his own consulting business. By 2013, Tom decided to wind down his full-time career and became a ReServist. Energized by his forays into community service, Tom accepted a placement at BCS in the spring of 2014. He began with a strategic business focus on the agency’s client base and competition. He studied the potential impact of placing consumers in community-based businesses rather than in a sheltered workshop; looked at various pricing models; and analyzed staffing patterns and budget scenarios.

“His value to BCS has been tremendous,” Janelle stated. “If I had to fill this role with a permanent employee, it would be at an executive level staff salary, which we can’t afford.”

Janelle has become a ReServe advocate and views ReServists as great resources for nonprofits: “BCS frequently needs high-level expertise for time-limited projects, and ReServe creates opportunities for people who are retired and have a lot of expertise to give back in very meaningful ways… ReServe is a lovely concept that clearly has staying power.”

BSC’s experience has made Janelle a believer. “We really appreciate how well this has worked for us,” Janelle stated, and pointedly added, “I always tell my staff to check with ReServe first when we need talent.”

Featured, New York City

ReServe — the 21st Century Model for 55+ Professionals

We just celebrated our first decade with Powering Transformative Change: ReServe’s 10-Year Anniversary Summit. Held on November 10, 2015, the event drew nearly 200 attendees from around the country to attend the full-house, multi-media event at Fordham University’s dynamic Lincoln Center campus.

The Summit began with an overview of the proven, quantifiable impact ReServists – experienced professionals age 55+ – have had in our communities over the past decade.

Jennifer Palacio Profile

Panelists included ReServists serving at the frontlines of health care, education, capacity building, and poverty fighting.

A number of our nation’s leading social innovators and influencers engaged in lively, interactive panel discussions focusing on ReServists’ achievements in schools, non-profits, city agencies, hospitals, and senior centers – and how this could shape social policy and practice for an emerging generation of older adults. Our panelists included Jacquelyn James, PhD, Director of the Center on Aging & Work at Boston College; Kathryn Lawler, MPP, Manager of the Aging and Health Resources for the Atlanta Regional Commission; Ruth Finkelstein, ScD, Associate Director of the International Longevity Center-Columbia University Aging Center; Janna Heyman, PhD, Professor and Chair of the Henry C. Ravazzin Center at Fordham University; Matt Klein, Executive Director of Center of Economic Opportunity, NYC; Deborah Brooks, Education Director, Youth and Adult Services, Fedcap; and Donna Corrado, Commissioner of Aging (DFTA).

The panelists quickly reached a consensus: ReServe provides a 21st century model by which society no longer views older adults as an age-dependency “problem” but rather as agents of change addressing society’s enduring challenges. A selection of outstanding ReServists—Jennifer Palacio, Fernando Muniz, Susan Erlich, and Mary Ordal—on the frontline in healthcare, education, capacity building, and fighting poverty joined the panel discussion. They brought to life all of the research presented by recounting their own inspiring, often moving, experiences in the field. Special guest Doug Rauch, the former president of Trader Joe’s and founder of The Daily Table, closed the event with the keynote address, recounting his own “second act” that echoes ReServe’s own core mission and values.

Stay tuned for more videos and upcoming announcements about ReServe initiatives resulting from our landmark Summit event. In the meantime, we wanted to share the following links and highlights with you:

VIDEO: ReServe’s 10 Year Lookback

VIDEO: Building a New Life Stage


For photos and highlights from the day, visit (and like) our Facebook page:

Baltimore, Boston, Events, Featured, Greater Boston, Miami, New York City, Newark, Press

Two million hours of service powered by 8,000 ReServists yields social and economic gains

Each day, 10,000 baby boomers turn 65. They are the best educated, most experienced older population in history. For ten years, ReServe has embraced the potential of this population, making a tremendous impact in our schools, non-profits, city agencies, hospitals, and senior centers. The collective impact is impressive: more than 8,000 “ReServists” have contributed two million hours of service in their community representing an economic investment of more than $30 million.

The transformative power of ReServists – experienced professionals age 55+ – in their communities will be the focus of ReServe’s Tenth Anniversary Summit on Tuesday, November 10, from 9 AM to 1 PM, at Fordham University, Lincoln Center. The Summit will feature an overview of ReServe’s accomplishments and impact over the past ten years, with the goal of informing practice and policy for a new generation of older adults.

Leading policy-makers, educators, health care providers, and social innovators will present a compelling argument for shifting the conversation about aging from one that depicts a “silver tsunami” to one that presents “silver linings.” Armed with evidence gained over ten years of practice, ReServe will demonstrate the tremendous opportunity to engage this growing cohort in solving social problems.

Keynote speaker, Doug Rauch – former president of Trader Joe’s and founder of The Daily Table – will share how, upon his retirement, he channeled his experience and passion to a new social venture – The Daily Table – a not-for-profit retail store that provides a variety of healthy, convenient, and affordable food.

ReServe’s Tenth Anniversary Summit is free of charge and takes place at Fordham University’s Lincoln Center campus, from 9 AM to 1 PM. Confirmed speakers include Jacquelyn James, PhD, Director of the Center on Aging & Work at Boston College; Kathryn Lawler, MPP, Manager of the Aging and Health Resources for the Atlanta Regional Commission; Ruth Finkelstein, ScD, Associate Director of the International Longevity Center-Columbia University Aging Center; and Janna Heyman, PhD, Professor and Chair of the Henry C. Ravazzin Center at Fordham University.


Events, Featured, News, Press

Dynamic Duo: Dr. Kofi A. Boateng, Executive Director, WHDC, and Caroline St. Ange, ReServe Accounts Manager

On September 25th, the crisp second day of fall, nearly 100 older Harlem adults gathered at the Jackie Robinson Senior Citizen Center, to celebrate the culmination of the West Harlem Summer Senior Employment Program (SSEP). This ambitious annual summertime community-empowerment program represents a groundbreaking collaboration between ReServe Inc. and West Harlem Development Corporation (WHDC). This year’s SSEP employed 100 Harlem residents, age 55 plus, in various nonprofits and community-oriented agencies throughout Harlem. The seniors worked in positions ranging from website design to facilities maintenance, tallying up an impressive 11,000 hours of service for their community.

Dr. Kofi A. Boateng, WHDC’s Executive Director, noted, “It’s just great to honor the participants for all of their success. Together, we have achieved something bigger than ourselves and for the greater good.” Addressing the enthusiastic attendees, Betsy Conrad, Associate Director for ReServe, added, “I want you to know that you are part of a national movement, transforming how we view our older fellow citizens. Your experience, skills, and commitment are powerful resources for building community and providing solutions.”

Let’s Get It Started: Jackie Robinson Senior Center Staff Makes the Rounds

Upon receiving their certificates of commendation, the attending SSEP participants, for whom a number of their children and grandchildren came to the event, beamed with pride. Participant Pledger Day stated, “We still have a lot of energy and something to give. This program allows us to do so.” Olga Salcedo, a Social Services Coordinator who supervised the Spanish-speaking participants at Our Lady of Lourdes Church, enthused about the program’s galvanizing impact on the summer seniors. “They’re engaged. You can seem them becoming more confident with each day.” The celebration also drew a number of SSEP Partners, the nonprofits hiring the summertime seniors. Vivian Williams Kurutz, Wellness Director of the Harlem Center for Healthy Living (HCHL), summed up employers’ enthusiasm for the program: “We love the value of the summertime ReServists’ experience, the value of their work ethic, and the value of their maturity and respect.” She added, “The ReServists helped us achieve our goals and at a fraction of what it would have otherwise cost us.”

As the first program of its kind, the annual SSEP helps make West Harlem self-empowerment a reality by providing part-time employment to Community Board 9 residents, age 55 and older. The positions enable the senior participants to utilize and expand their skills, help better their community, and earn a modest but game-changing stipend. WHDC funds the stipends through a $216,000 grant provided to ReServe. The benefits are twofold and immediate. Local nonprofits gain fully funded, motivated workers. And with the stipend — the game-changing ReServe program innovation — Harlem receives yet another boost: seniors often reinvest their earnings within their community, strengthening a whole range of local businesses.

ReServe Team: Carol Scafati, Suzanne Mack, and Caroline St. Ange

In his closing remarks, Dr. Bouteng stated to thunderous applause, “We hope to expand the SSEP to a year-round program.”

Summarizing the outstanding success of the SSEP model, ReServe’s Associate Director Betsy Conrad thanked Dr. Bouteng, Dean Morris, WHDC’s Director of Programs, and the Jackie Robinson Senior Center staff for their efforts. Ms. Conrad concluded to enthusiastic applause by noting, “Our long-term goal is to take programs like the SSEP to the national level.” Having started with 60 seniors in 2013, the SSEP has grown to over 100 participants, with a growing list of applicants seeking entry as word has spread of the program’s success.

[Click here to view the full photo album on ReServe's Facebook]

Events, Featured, New York City

West Harlem Development Corporation (WHDC) and ReServe proudly mark the successful completion of the third annual Summer Senior Employment Program (SSEP) with a special afternoon celebration. The event unfolds on September 25th at the Jackie Robinson Senior Center, in Harlem, between 2:00 p.m. and 4:00 p.m.

This year, WHDC and Reserve employed 100 Harlem residents, age 55 plus, in various nonprofits throughout the Harlem Community. West Harlem seniors worked in positions that ranged from administration to facilities support.

The SSEP is the first program of its kind dedicated to West Harlem self-empowerment by providing part-time employment to Community Board 9 residents, age 55 and older. The positions enable Harlem’s summertime ReServists to utilize their skills in helping better their community and to earn a modest stipend.

Stipends are funded through a $216,000 grant from WHDC provided to ReServe Seniors Inc. With this stipend — a unique ReServe program innovation — the summertime ReServists often reinvest their earnings within their community, thereby providing the added benefit of strengthening local businesses.

In addition, local nonprofits gain fully-funded, valuable workers that help further their mission.

As Dean Morris, Director of Programs for WHDC notes, “We value Reserve’s expertise in helping us deliver a program that’s having not only economic impacts but also social [and] emotional impacts among the summertime ReServists as well.” Christine McMahon,President and CEO of Fedcap, proudly notes, “ReServe’s innovating strategy in engaging older professionals for part-time service is a win-win for both the community and these dedicated ReServists.”

The end-of-the-summer program celebration will feature a special awards segment, honoring those ReServists who distinguished themselves in their work. Additionally, notable supporters of the WHDC-ReServe partnership will address the program honorees and milestone achievements.

SSEP started with 60 seniors in 2013, and has grown to 100 participants as of 2015, with many more wanting to be included in the next round. A subsidiary of Fedcap Rehabilitative Services, ReServe is an innovative nonprofit that places 55 + professionals with nonprofits and government agencies that need their expertise. WHDC promotes neighborhood growth, empowerment, and quality of life in West Harlem.

Featured, New York City, Press
New York City

Judy Willett

Prior to joining ReServe, Judy served as National Director of Village to Village (VtV) Network, a peer- to-peer nonprofit that helps communities develop and run “Villages” across the country. Villages are consumer-driven nonprofits that help people age 50+ remain in their own homes, in their own communities. Under Judy’s leadership the VtV Network built membership in the Village Movement nationally from 0 to 30,000 members with 160 open Villages in 40 States, and 120 Villages in development.

Before that, Judy was Founding Executive Director of Beacon Hill Village in Boston, the first Village in the U.S.

Q: You recently joined ReServe. What are your impressions of it so far?

A: I am so delighted to be part of ReServe Greater Boston and the national ReServe movement. Using talented professionals to help better our communities is one of the most important things that we as a society can be doing.

Q: What are your priorities and vision for ReServe Greater Boston?

A: The people who founded ReServe Greater Boston, previous director Carol Greenfield, staff, advisory council and board have all done such a stellar job. I hope to be able to take it to the next level, to expand opportunities with important nonprofits and partners, and to really help to expand nationally the whole idea of the ReServe approach and encore careers.

Q: What do you see as some of your biggest challenges in accomplishing your goals for ReServe Greater Boston?

A: One of the main issues is ageism. We live in a youth-oriented culture that often looks at middle-aged and older people as liabilities, not assets. It is critical that we all work together to change that attitude, which limits the opportunities that are available to older individuals.  We have to make sure that people really value the experience and professionalism that people 55+ bring to the business world, and get the message out that ReServe offers an excellent opportunity for nonprofits to fill gaps in staffing from this amazing talent pool.

Q: Tell us about your background and interest in aging.

A: I have always enjoyed working with people of all ages, but chose to focus on working with the Baby Boom and elder Generations. I have a Masters Degree in Social Work/Gerontology from Boston University, and about 14 years ago I helped to found  Beacon Hill Village, to help launch a movement to help people stay in their homes and communities, and lead rich, expansive and impactful lives.

Q: Your work with Village to Village Network seems well aligned with what ReServe is doing. Can you tell us about that?

A: The VtV Network helps groups of people and nonprofits start their own Villages. It is really a nonprofit that is dedicated to offering anything and everything that people want and need to help them stay in their homes and communities for the rest of their lives. It provides connections to volunteers, exercise classes, personal trainers, transportation, meals, computer classes, and more.

Over the years many Village members would call and say that they wanted to work part time and give back to the community, and we often referred them to ReServe. I had worked with Carol and knew about ReServe for many years.

Boston, Featured

Not only are ReServists talented and experienced, they are also versatile and love a challenge.

Nora has been a ReServist for nearly two years, and is presently
working with the nonprofit American Friends of Jordan River Village (AFJRV).  Nora’s background was in office management at a real estate investment company where she worked as an executive assistant to the president/owner.  She took her administrative, organizational and bookkeeping skills and segued them into the position posted by ReServe Partner AFJRV.  “Nora is amazing,” Executive Director Gail Androphy of AFJRV told us.  Nora was able to assess the organization’s bookkeeping situation even before she started working there. When she came in she was able to “clean up our financial picture,” according to Gail.

Nora is Bookkeeper/Administrator and is considered the engine that makes the organization run efficiently. AFJRV has a virtual office .. that is to say, officers and staff work from various home locations throughout the Northeast.  Nora works out of New York City.  She is a trusted and valued member of the team, and records donations, keeps the books current and accurate, handles the mail, writes out checks for the ED to sign, and much more as needs arise. The primary contact between all staff is email and phone, and if necessary on occasion, they meet in person.  Nora is so pleased that AFJRV appreciates her work – “They are such good people.” The feeling is mutual.

ReServe is proud of the successful match of Nora and AFJRV.  This is just one of many success stories in our ten years of existence.  According to Gail, who described her experience with ReServe as “wonderful top to bottom,”  ReServe was helpful in finding AFJRV the candidate who’s the right fit for the role. In addition, Gail found in Nora the qualifications they were seeking: expertise in administration, accounting background, and she was “patient with us.”

Written by Cristina Pastor

Featured, New York City